This rebranding project was created for Wikiri Sapoparque, an Ecuadorian conservation initiative focused on the sustainable biotrade of amphibians. Wikiri breeds frogs in controlled environments for education and ethical pet markets, helping to reduce illegal wildlife trade and fund research and conservation.
The project centers around the park’s public-facing educational space Wikiri Frog Park which offers interactive and scientific experiences for visitors. The branding proposal aims to visually position the park as a unique, fun, and educational destination in Quito.
The goal of this rebranding was to:
- Increase public interest and visits to the park
- Make the brand more recognizable and appealing to families and young audiences
- Reflect the playful yet educational mission of the park
- Support conservation efforts through better engagement and visibility
The strategy focused on creating a bold, memorable identity that could stand out and invite curiosity while staying true to the scientific and environmental core of the organization.
Posters
Infographics
Brand Guidelines and Frog Catalogue
custom typefaces
Social Media Design
Icons
